School

Swappy

Guilt-free, sustainable leisure experience for mothers, addressing social isolation and health issues.
This project focused on social isolation and health challenges faced by mothers with 0-3 year-old children in London’s Hounslow borough. Using ethnographic research, interviews, and workshops, we identified their unique needs and organized a community swap event. This sustainable initiative enhanced community cohesion and provided a guilt-free social experience.

#Service #Community #Government

Not A Second Bedroom

Transforming under-utilized high street bank branches into vibrant community hubs for female-led SMEs, connecting them with space and support to thrive.

Female entrepreneurs represent only 20% of founders, with just 2% securing VC funding. Through qualitative research, I uncovered significant gender disparities and the digital barriers SMEs face. To address these challenges, we launched the Not A Second Bedroom (NAB) initiative—entreprenerial hubs within underused bank branches, providing flexible workspaces, tailored financial services, networking, and mentorship. NAB offers essential support for female entrepreneurs, fostering business growth and positioning the bank as a key partner in their success.

#Service #Research #Bank #Female #Entrepreneurialship

Mindsailing

Guided self-help recovery service for bulimia patients to overcome barriers to professional help

This project addressed the challenges faced by bulimia patients, who struggle with shame and find it difficult to achieve recovery independently. We developed a 4-week guilded self-help recovery program to lower the barriers to professional support, addressing economic, time, and geographic constraints. The experience encourages self-exploration and progress, with visualized achievements to motivate continued recovery.

#Research #Service #UI/UX #AR

Join Me

Community-based digital service to create a safe community for women living alone in China

This project addressed the safety concnerns faced by women living alone in China, despite their increasing education levels and personal income. We proposed a community-based service design to connect local stakeholders and establish an accessible support network and emergency contacts. By leveraging a mobile app, we aimed to create a confident, connected living experience for these women.

#Research #Service #UI/UX

ReRitual

Sustainable memorial service to reduce the environmental impacts of rubber balloons

In this sustainable design project, we focused on the overlooked environmental impact of disposable latex balloons. By analyzing consumer behavior and critiquing disposability culture, we identified design interventions. Collaborating with LokaReboon, we proposed setting up balloon recycling bins at weddings and turning collected balloons into keepsakes. This initiative aimed to enhance emotional engagement and recycling motivation, creating a "sustainable memorial ritual" service.
#SustainableDesign #ServiceDesign

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