VISION

Plugin-based Digital Application OSTIN



Identify key issues...

 For Bosch Employees
Dispersed content and poor search UXDifficulty finding needed information while being overwhelmed with irrelevant content

 For Bosch Admins & Content Creators
High mngt costs, low ROI/ conversion ratesTime-consuming to create quality content, with only 5-15% of the audience engaging, leading to unsatisfactory feedback.


Address stakeholder needs...

Challenges in Capturing User Needs
Hard to assess content promotion impact and user satisfaction; lack of precise user data and interest analysis.



Need more comprehensive and accurate user information and search behavior data

Dispersed Information for Target Users
Info spread across platforms, requiring users to switch, leading to poor experience and user loss; ineffective dissemination channels.



Need a platform that consolidates all information for easy access

High Workload in Filtering Information
Content creation and management demand significant time and manpower, increasing operational burden and costs.



Need to recommend relevant information to specific user groups in a more targeted and appealing way



Shape  a clear  vision...GS/PBX-AP provides standardized, automated, and digital services for Bosch globally. To address challenges, the team developed OSTIN to:
“Help users find the right info”
  • Integrate data sources across platforms for easier access and retrieval
  • Embed as a plugin in webpages, offering a lightweight and comprehensive search tool
“Let info to reach the right users”
  • Record and analyze user behavior, helping admins capture user needs and provide more targeted content recommendations to enhance user satisfaction


About


©TianQIN   2022—’24    All Rights Reserved