STORYBOARDED USER JOURNEY

Navigating the NAB Experience



Virginia, frustrated by working alone, feels stuck in her home office. She recalls the NAB workshop she signed up for and heads there, hoping it will provide new insights.




At NAB, she’s greeted by the concierge.



Virginia follows the directions, feeling more optimistic in this welcoming environment.


She chats with other women at the workshop, finding common ground.



During the workshop, she learns about formalizing her business and accessing loans.


Afterwards, she grabs a coffee at the café.


Virginia sits down and enjoys the welcoming atmosphere, feeling at home.




She watches other women working and feels inspired by the community.


Virginia gets to work and finds herself unusually productive.


She starts thinking about renting a meeting room for her next client meeting.



On the day of the client meeting, the concierge shows her client to the meeting room.


Her client is impressed by the meeting space.


Virginia meets with a NAB banking advisor to explore financing options.




At a mentor clinic, she receives advice on scaling her business.


Through NAB’s network, she meets a freelancer to help with her growing workload.


As her business expands, Virginia moves into her own private office at NAB.


Sitting in her own private office at NAB, Virginia reflects on her journey. It wasn’t too long ago that she was overwhelmed in her bedroom, struggling to find her footing. Now, her consultancy is thriving, with a steady flow of clients, a growing team, and the financial backing she once thought was out of reach.




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