Research & Findings — TianQIN Portfolio

CONTENT

RESEARCH & FINDINGS

Deconstructing the Pain Points of BN

Research Methods

Questionnaire

Online Ethnography

Co-design Workshop

Expert Interview

Co-design workshop snapshot

Given the sensitive nature of the project, I conducted a proxy-based online workshop to explore the factors influencing diet decisions. This research aimed to compare and contrast the mindsets and diet choices of individuals with and without bulimia, helping to identify potential design opportunities to break the bulimia cycle.

Participants

Agenda

Workshop activities

Empathy Mapping

Identify Key Bulimia Nervosa Archetypes

Questionnaire Synthesis

Many struggle with unhealthy food relationships, even if undiagnosed. Bingeing and compensatory behaviors are common.

Unhealthy eating behaviors stem from deeper emotional needs and real-life issues. Causes are varied and interconnected.

Society has low awareness of eating disorders. Many can't recognize bulimia symptoms or know how to support affected individuals.

Current service ecology map

Challenges & Opportunities

Identify Product Market Gap

Competitive analysis revealed that existing mental health apps rarely focus specifically on the niche area of eating disorders, particularly bulimia. While some specialized apps do offer practical functionality, they often lack aesthetic appeal and their explicit naming (e.g., including "eating disorder" in the title) can create a psychological burden for users, potentially deterring them from seeking help.

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Deconstructing the Pain Points of BN

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