Exploring Gender Differences in Digital Entrepreneurship: A Qualitative Study
Inspired by online debates on challenges women entrepreneurs face—like limited networks, pitching skills, and business knowledge—we conducted a qualitative study using user interviews, field observations, and expert insights. Following Longino's (2017) narrative inquiry approach for gender issues, we explored the often-overlooked paths of female entrepreneurship. Over two months, our feminist perspective sought to connect diverse experiences and amplify women's voices.
01
Female & Male EntrepreneursUser Interviews
02
Incubator/WorkplaceOn-site Observations
03
Investor/Coach/DirectorKey Informant Interviews
Our study involved 6 female and 4 male entrepreneurs in London, balancing perspectives to avoid gender bias. While the sample size was limited, it remains relevant, given London's status as a leading hub for female-founded startups in Europe, with nearly €4 billion invested in 2023.
We also engaged with key figures at Innovation RCA and Nesta to understand gender dynamics in entrepreneurship under digitalization. These insights revealed the different experiences and needs of male and female entrepreneurs, providing a deeper understanding of their journeys.