Understanding the Legacy of Dalu Academy Markets
To truly understand the future market needs in Shangshu Village, Anji, we embarked on an in-depth on-site investigation. Given Dalu Academy's pivotal role in shaping local tourism and its active involvement in community events, it was our first and most crucial stop for field research.
Dalu Academy is not just a venue; it’s a dynamic cultural hub that offers a range of facilities, including tea rooms, cafes, bars, multifunctional halls, dining services, exhibition spaces, viewing platforms, and a music square. Known for its vibrant youth community, the Academy frequently hosts small to medium-sized music events, serving as a catalyst for the resident musician program and driving the development of Shangshu Music Town. To further boost Shangshu’s attraction to young visitors, several small-scale market events have already been successfully launched at Dalu Academy, laying the groundwork for future initiatives.
Local Market Development in Shangshu
To build on Shangshu’s growing allure for young visitors, Dalu Academy has already been the stage for several small-scale market events, each one contributing to the village’s vibrant cultural tapestry. These events not only bring the community together but also pave the way for a future where Shangshu is recognized as a premier destination for youth-driven cultural experiences.
Characteristics
- Limited to word-of-mouth promotion within a small network
- Focus on art and socializing, not commercial consumption
- Mainly aimed at promotion and display
Shortcomings
- Lack of sustainable operation mechanism
- Weak music theme, lacking unique Shangshu features
- Village stalls lack unified branding
Characteristics
- Larger scale, diverse and engaging
- Increased stalls, higher local villager participation
- Focus on social and art activities, and commercial consumption
Shortcomings
- Limited market size and stall mobility
- Lacks Shangshu's unique features, weak music theme
- Low participation from local villagers
Needs Integration for Shangshu's Current Market