Crafted a Value Proposition for a 'Music+' Market to Modernize Local Agriculture, Foster Intergenerational Collaboration, and Drive Rural Prosperity in Shangshu Village, China.
In leading the LaiYe Market project, I focused on the early discovery phase to develop a compelling value proposition for Shangshu Village, Anji, within the broader context of China's rural revitalization efforts. Tasked with identifying strategies to attract tourists and stimulate local economic prosperity, I conducted in-depth ethnographic research to gain critical insights into the intersection of government goals, rural wealth creation, and community needs. Engaging directly with local stakeholders, I explored the nuances of cultural integration, budgetary constraints, and the expectations of younger demographics. This experience deepened my understanding of rural revitalization strategies in navigating complex stakeholder environments, essential for future projects in similar contexts.
Research &
Designer lead
DURATION
May 2023 - Jun 2023
- User Interview
- Ethnographic Studies
- Journey Mapping
- User Persona Creation
- Value Proposition Development
- Service Blueprint Development
- Brand Design
- UI Prototyping
TOOLS