CONTENT
         Overview
Context
Research Findings
Project Vision
OSTIN as the Solution
Redesign Broadcast
Redefine Topic
Improve Admin Portal
Engage via Emails
Collect User Interests
Reflection
  

       
OSTIN
Developing cross-platform application to enhance data retrieval & management for Bosch Global Business Services.

OVERVIEW
As a UI/UX intern on the OSTIN project team at Bosch, I designed a multi-purpose plugin to address the company's fragmented information and large data challenges. This plugin integrates multiple databases and provides customized information retrieval and recommendation services, enhancing data management across global operations.

Collaborating closely with product managers, pilot communities, and developers in an Agile environment, I redesigned the information architecture and optimized the user experience based on qualitative and quantitative feedback. I also facilitated a workshop with the GS APAC President to align stakeholder expectations with product OKRs. My contributions led to a 15% increase in monthly active users and a 17% rise in daily activity, significantly boosting user engagement and efficiency.

*Certain information has been redacted per NDA

ROLE
GS-PBX
UI/UX Designer

DURATION

3 months
Jun 2023 - Sep 2023

SKILLS
  • In-depth Interview
  • Journey Mapping
  • UX Flow Mapping
  • Design System Creation
  • UI Prototying
  • Usability Testing
  • Stakeholder management


TOOLS



CONTEXT

Data Management Challenges of Having Multiple Platforms


Bosch's Four Major Information Platforms

Upon joining the project, I noticed challenges from multiple platforms: Bosch's diverse platforms, built through internal and external efforts, led to several issues.



Distinctive Challenges to Different Stakeholders

The diverse and fragmented nature of Bosch's internal content platforms deeply impacts various stakeholders. These issues primarily concern internal information integration, content dissemination, and user experience, creating multiple challenges.

RESEARCH & FINDINGS

Admin-Driven Content Publishing

Content Publishing  User Journey





Community Admin Personas & Analysis


VISION

Plugin-based Digital Application OSTIN



Identify key issues...

  For Bosch Employees
Dispersed content and poor search UXDifficulty finding needed information while being overwhelmed with irrelevant content

  For Bosch Admins & Content Creators
High mngt costs, low ROI/ conversion ratesTime-consuming to create quality content, with only 5-15% of the audience engaging, leading to unsatisfactory feedback.

Address stakeholder needs...

Challenges in Capturing User Needs
Hard to assess content promotion impact and user satisfaction; lack of precise user data and interest analysis.



Need more comprehensive and accurate user information and search behavior data
Dispersed Information for Target Users
Info spread across platforms, requiring users to switch, leading to poor experience and user loss; ineffective dissemination channels.



Need a platform that consolidates all information for easy access
High Workload in Filtering Information
Content creation and management demand significant time and manpower, increasing operational burden and costs.



Need to recommend relevant information to specific user groups in a more targeted and appealing way


Shape  a clear  vision...GS/PBX-AP provides standardized, automated, and digital services for Bosch globally. To address challenges, the team developed OSTIN to:
“Help users find the right info”
  • Integrate data sources across platforms for easier access and retrieval
  • Embed as a plugin in webpages, offering a lightweight and comprehensive search tool
“Let info to reach the right users”
  • Record and analyze user behavior, helping admins capture user needs and provide more targeted content recommendations to enhance user satisfaction


SOLUTION

OSTIN, An Information Management Digital Service




Introducing OSTIN




7 main design tasks were fully assigned under my role

Iterations & Improvements


Innovations & Exploration
DESIGN TASKS 1/7

Redesign Broadcast Announcement  

 ChallengeThe current broadcast system displays announcements as carousel cards on the homepage, requiring extra clicks to view full content. This increases interaction costs and limits visibility of important information. Admins also lack the ability to track click counts for each announcement.
Design Goal
  • Enhance Interaction: Make important content accessible with fewer clicks.
  • Enable Tracking:  Admins can track click counts for each announcement.
  • Improve UI: Boost click-through rates by refining the visual presentation.


Ideal Use CaseUsers click on homepage announcement cards to immediately view important content, while admins track click counts to gauge engagement.

Design Iterations
  • Distinct Labels: Clearly label each announcement for easy identification.
  • Popup Content Display: Clicking a card opens a popup with full content.
  • Click Tracking: Track and report click counts to the admin portal.






DESIGN TASKS 2/7

Launch Auto-Integrated Topic Feature
ChallengeThe current manual topic curation process requires significant effort, diminishing admins' motivation to curate content. Additionally, the Topic feature lacks clear differentiation from the Broadcast feature, leading to potential user confusion.


    Design Goal
    • Streamline Curation: Introduce auto-integration to reduce curation effort while maintaining compatibility with manual integration.
    • Clarify Functionality: Clearly differentiate the Topic feature from the Broadcast feature to enhance user understanding.
    • Improve User Interaction: Enhance the Topic feature by integrating feedback and search functionalities.


    Ideal Use CaseAdmins define topic integration rules that allow automatic content updates and screening, while still supporting manually integrated topics. Users can easily browse topics on the homepage and provide feedback to better understand user interests.

    Design Innovation
    • Integration Options: Provide both manual and automatic topic integration options to cater to different admin needs.
    • Feature Differentiation: Redefine the Topic feature to clearly distinguish it from the Broadcast feature.
    • Enhanced Functionalities: Implement feedback and search functionalities within each topic for a more interactive user experience.




    Previous

    About


    ©TianQIN   2022—’24    All Rights Reserved