INSIGHTS
Leisure barriers for moms with kids aged 0-3
01 Guilt VS Leisure
Feeling of guilt while prioritising their own leisureMothers of children under 3 often feel guilty taking leisure time. Design solutions should create an environment where mothers can rest and recharge without feeling guilty.
02 Purposeful Leisure
Shopping for families as a functional and altruistic leisureSupermarkets offer mothers a peaceful escape during off-peak hours. They seek brief moments of self-immersion, highlighting the need for leisure and personal space.
03 Stroller-friendly space
Inclusive for mothers, babies, and strollersSpaces must allow easy movement with strollers. A friendly environment should accommodate strollers, consider rocking motions, and make mothers feel welcome and supported by the community.