CONTENT
Overview
Project Brief
Context Sensitising
Identify Target User
Primary Research
Actionable Insights
User Archetypes
Co-Design Ideation
Strategic Design
Evaluation
Deliver
Feedback

       

FEEDBACK

Summary & Reflections after Launching the First Event


The results were overwhelmingly positive, with strong community engagement. As our in-depth user insights revealed, children's items—books and toys—serve as powerful motivators for mothers to leave their homes and participate in "purposeful" and "guilt-free" leisure and social experiences. Due to the success of the initial event, we are keen to continue promoting this initiative. 

The program was handed over to the council in April 2024, with plans to collaborate with Cranford College to further expand the project. By August 2024, two additional events had already been organized. Below, we share some key insights and experiences from our on-site implementation, taking the project from concept to reality.




Success Achieved
Broad ParticipationThe event attracted families of all ages, not just mothers with children aged 0-3, showing potential for expansion and enhancing community connections and well-being.Promotion ChannelsParticipants learned about the event primarily through emails from local schools and nonprofits.
Ample SuppliesSufficient stock of high-quality second-hand toys and books, with strong donation willingness.Volunteer SupportVolunteers from Hounslow government, RCA, and Cranford college provided ample support.

Event ScaleThe venue was well-chosen, with a reasonable number of participants, creating a positive and orderly atmosphere.


Lessons Learned
Donation LimitPosters/ads should clearly state a limit of 3 items per donation or allow any quantity with a plan for handling surplus items post-event.Children's ActivitiesArrange activities/games like drawing, board games, etc., in advance to ease mothers' burdens and extend engagement time.

Check-in ManagementSet up a more prominent check-in station to accurately track participant entry and exit.Schedule IntegrationCombine donation and swap days, allocating a few hours on the event day for donations.
Event LayoutPost event layout/maps around the venue to clearly indicate social and refreshment areas.Emotional DesignDesign message stickers to increase participation at drop-off and event end, enhancing emotional engagement and interaction.
Role AssignmentAssign clear roles and duties to each volunteer, ensuring proper numbers and clear responsibilities.Early PromotionBegin event promotion earlier, collaborating with more local schools and nonprofits, and start community-wide promotion 3 weeks in advance.
Background MusicPlay music during the event to enhance the atmosphere.

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