Design Considerations in NAB’s Services
From skilled baristas to attentive concierges, NAB ensures every interaction is warm and approachable. Staff create a comfortable atmosphere where entrepreneurs feel supported and valued. The concierge service guides members through their journey, providing personalized support for a seamless transition from digital to physical.
NAB designs spaces entrepreneurs want to revisit. The mix of coworking areas, private meeting rooms, and social zones encourages regular use. These spaces optimize productivity and collaboration, making them "sticky" by balancing work and community. Entrepreneurs are drawn to the connections, resources, and supportive environment NAB provides.
NAB employs a tiered engagement system, allowing entrepreneurs to gradually onboard. Starting with light-touch services like casual work cafés, they can progress to structured support such as mentorship programs, business banking, and financial education. This approach lets female founders engage at their own pace, building confidence and growing their businesses over time.
Flexibility is built into the design with modular furniture that adapts to entrepreneurs' needs. Whether they require a private space for focused work or a collaborative area for group discussions, the environment can be quickly reconfigured to support various tasks and events. This adaptability is key to fostering a sense of ownership and comfort within the space.