WHAT
04 Shared Prosperity
By modernizing local agricultural products and fostering collaboration between generations, Laiye Market aims to create a vibrant, youthful brand that resonates with both producers and consumers, driving collective growth.
We’ve designed contemporary packaging, tapes, and labels to enhance the appeal and brand consistency of local products, addressing the previous lack of individual packaging. Additionally, practical aprons and caps featuring music themes were created to integrate the market's identity with the workers' attire, making them feel more connected to the event. By combining local farm products with elements of music culture, we are crafting a youthful brand image that appeals to younger consumers and boosts the competitiveness of these products.
Despite initial skepticism towards modernization, young entrepreneurs are eager to collaborate with elderly villagers. Through co-creation and mutual benefits, we are fostering interactions that bridge the gap between generations, allowing for deeper connections and shared knowledge. By encouraging joint participation from both new and old residents, we are enhancing collaboration, productivity, and community spirit.