HOW
03 Music & Connection
Strategically scheduled 1-3 days before the Dalu Music Festival and concerts, Laiye Market leverages the influx of young music enthusiasts to Shangshu. By featuring popular rock and folk bands, the market becomes an integral part of the festival experience, drawing visitors who are already in the area for music events. The market's design reflects these themes with corresponding visual identities and layouts, creating an immersive and cohesive environment.
The market is thoughtfully designed with distinct rock and folk themes, enhancing the ambiance with live performances from resident musicians. This creates a unique, vibrant atmosphere that resonates with the tastes of the attendees, offering themed products that align with the musical genres.
Music serves as a natural connector between people. Laiye Market facilitates this by matching visitors with similar musical tastes, helping them find "music buddies" and making the market a lively social venue. For those who prefer a more solitary experience, the market offers interactive tasks, such as following a brand or participating in mini-games, with opportunities to win free prizes, ensuring that everyone can engage in their own way.